1/4/2024 0 Comments Ethos pathos and logos![]() The perspective might either be a pathos, ethos or logos. The audience’s personal experiences affects its interpretation of what the picture depicts, it might be close to the communication the photographer had wished to convey or a totally different perspective. When using logos to persuade, you need to ensure that you have found facts, stories and information that ‘matter’ to your audience and that you will present them in a way that makes sense (to them).Good pictures are sometimes taken by chance subconsciously when a photographer presents a picture to his or her audience, the visual impacts created by it result in different reactions and interpretations. Logos means to document your point through storytelling, logical arguments, facts, recorded evidence, historical data and literal analogies. Effective arguments should include testimonials, surveys and other supporting details to back up your claims/positions. Logos, or the appeal to logic, refers to the effort to convince your audience by using logic and reason. You want to grab readers' attention in the beginning and to leave them with conviction at the end and emotion is a useful tool for those purposes. Generally, pathos is most effective when used in the introduction and conclusion. Remember however, most people are aware of when we are trying to touch their emotions and we need to do it cautiously and responsibly. Pathos can be promoted by using simple & meaningful language, emotional tone of voice (oral or written), pauses and emotional metaphors or stories. Any emotion can cause people to act, (happiness, compassion, nostalgia, anger etc.) even in a ‘small scale’. When you use pathos to persuade your audience, you need to make them feel an emotion in order to act. Pathos can be used in a variety of ways (to promote positive and negative feelings) as it is the Greek word for referring both to “suffering” and “experience”. Your audience is more receptive to being persuaded by someone with whom they can identify. Pathos, or the appeal to emotions, refers to the effort to persuade your audience by making an appeal to their feelings. Ethos finally, may be hard to acquire and maintain, sometimes it may take years to build a strong, credible reputation which can be lost in minutes… Pathos It is up to you to understand how you need to respond in each situation and adapt accordingly.Įthos can be promoted by choosing appropriate language & vocabulary (dependent on the audience and topic), by making yourself look honest, by paying attention to your movements and the way you dress (for your digital presence pay attention to design details, functionality, content, etc.) and by documenting on the areas of your expertise. When it comes to communication, trust can be built in a number of ways. Whether you are creating a flier, giving a presentation, applying for a job, or teaching a workshop, people won’t be persuaded by you unless they trust you. Before you can convince an audience to accept anything you say, they have to accept you. EthosĮthos, or the appeal to ethics, refers to the effort to convince your audience of your credibility or character. They are modes of persuasion used to convince audiences. Ethos, Pathos, Logos: The three pillars of persuasive communicationĮthos, Pathos, and Logos are referred to as the 3 Persuasive Appeals (Aristotle coined the terms) and are all represented by Greek words.
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